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Belfast·SPG008 Advertising and Signage

This Supplementary Planning Guidance (SPG) provides advice and guidance specific to the display of advertisements and signage within Belfast, and is intended for use by developers, the public and plan

Belfast·SPG008 Advertising and Signage

This type of advertisements can be considered to fall into two camps, those where 'deemed consent' cannot be restricted, such as small plaques on business premises and non-illuminated advertisements i

Belfast·SPG008 Advertising and Signage

Policy DES4 sets out the main considerations the council will consider in assessing proposals for the display of outdoor advertisements that require the council's consent. The provisions of this polic

Belfast·SPG008 Advertising and Signage

Planning permission will be granted for advertisements and signage where it has been demonstrated that they: a. Are of good design quality, are located sensitively within the streetscape and do not ha

Belfast·SPG008 Advertising and Signage

All advertisements affect the appearance of the building or place where they are displayed. Given the potential impact of outdoor advertising on amenity, both positive and negative, there is a need to

Belfast·SPG008 Advertising and Signage

A large proportion of outdoor advertisements are transient in nature, with signage updated regularly to reflect change in ownership or building use. Temporary advertisements include estate agent board

Belfast·SPG008 Advertising and Signage

The council for its part wishes to ensure that care is taken with the display of outdoor advertisements so that they do not prejudice amenity or public safety, having regard to the specific circumstan

Belfast·SPG008 Advertising and Signage

In this regard, there is a particular need to protect the important townscape heritage assets, such as listed buildings and their settings, conservation areas and areas of townscape character. Therefo

Belfast·SPG008 Advertising and Signage

The main objectives of Policy DES4 ensures that outdoor advertisements are of a good design quality and do not negatively impact amenity, avoid clutter, respect the setting of heritage assets and do n

Belfast·SPG008 Advertising and Signage

Advertising and signage form an integral part of the built environment as a means by which businesses draw attention to their goods and services. Care needs to be taken with regards to their design, s

Belfast·SPG008 Advertising and Signage

In relation to advertisements and signage the term amenity is usually understood to mean their effect upon the appearance of the building or structure or the immediate neighbourhood where they are dis

Belfast·SPG008 Advertising and Signage

In assessing the impact of an advertisement or sign in terms of design quality and impact on amenity, the council will take into account all of the following matters: • Position of advertisement/sign

Belfast·SPG008 Advertising and Signage

Illuminated signs: • Where the means of illumination is directly visible from any part of the road. • Which, because of their colour, could be mistaken for, or confused with, traffic lights or any oth

Belfast·SPG008 Advertising and Signage

Signs which incorporate moving or apparently moving elements in their display, especially where the whole message is not displayed at one time therefore increasing the time taken to read the whole mes

Belfast·SPG008 Advertising and Signage

Those which resemble traffic signs because of their colour or content or those which embody directional or other traffic elements, and which could therefore cause confusion with traffic signs.

Belfast·SPG008 Advertising and Signage

Signs sited or designed primarily to be visible from a motorway or other special road.

Belfast·SPG008 Advertising and Signage

Those which cause possible interference with a navigational light or an aerial beacon.

Belfast·SPG008 Advertising and Signage

In assessing the impact on road safety, a consideration for the council will be whether the advertisement/sign itself or its location is likely to be so distracting or confusing that it creates a haza

Belfast·SPG008 Advertising and Signage

Thoughtful siting and illumination can overcome many of the potential hazards listed above. Road safety issues are less likely to occur where an advertisement/sign is proposed within an existing indus

Belfast·SPG008 Advertising and Signage

Where appropriate the council will consult other relevant public bodies, who have an interest in the safe display of advertisements/signs. In particular, the council will take into account the advice

Belfast·SPG008 Advertising and Signage

The main purpose of this chapter is to set out the council's detailed guidance to provide a consistent basis against which to consider the display of different categories of advertisements and signs.

Belfast·SPG008 Advertising and Signage

Poster panel displays comprise the more traditional paper posters on panels or hoardings, either freestanding or attached to buildings, modern displays, including moving prismatic panels, and internal

Belfast·SPG008 Advertising and Signage

Poster panel displays are a common feature of urban advertising and rely on size and siting for their impact. They can have the potential to be over dominant and obtrusive in the streetscene, and as s

Belfast·SPG008 Advertising and Signage

The format adopted under each category includes a general description of the advertisement/sign type including information on where these normally occur, the potential impact that they can have and se

Belfast·SPG008 Advertising and Signage

In commercial areas the scale of buildings may be sufficiently large to accommodate poster panel displays without adverse effect on visual amenity. The scale of commercial and industrial surroundings

Belfast·SPG008 Advertising and Signage

In a mixed use area, with shops and offices interspersed with residential properties, poster panel displays may on occasion be acceptable. They should be carefully related to the size and scale of sur

Belfast·SPG008 Advertising and Signage

Large scale poster panels (generally 48 sheet displays) can be a common feature on gables of buildings in those predominantly commercial parts of the city and may offer benefits, such as screening an

Belfast·SPG008 Advertising and Signage

Design, form, size, proportions and siting of a gable mounted advertisement should be sympathetic to the host building to which it is to be attached. Should generally be located above ground floor lev

Belfast·SPG008 Advertising and Signage

Shroud advertisement displays are known by a variety of names such as meshes, wraparounds or blow–up signs. While they range in size, they are generally large-scale and can cover the full elevation of

Belfast·SPG008 Advertising and Signage

Proposals for this type of advertisement are only likely to be acceptable primarily in commercial areas, where they are to be attached to scaffolding surrounding a building or development site and whe

Belfast·SPG008 Advertising and Signage

SHROUD ADVERTISEMENTS – DESIGN GUIDANCE • Encouraged that any netting/shrouds on building scaffolding covering an entire elevation of a building depicts a true 1:1 image of the completed building whic

Belfast·SPG008 Advertising and Signage

Signs and advertisements on commercial premises are important in announcing the presence of a business on the street and in directing customers to that location and can assist the vibrancy of our city

Belfast·SPG008 Advertising and Signage

Blinds, awnings and canopies can also form a key component of commercial/shopfront signage. Originally the function of blinds was to protect perishable goods from deterioration due to strong sunlight,

Belfast·SPG008 Advertising and Signage

Where commercial premises occupy the upper floors of buildings the need to advertise their whereabouts can be important to their viability. High level advertisements/signs generally relate to those ve

Belfast·SPG008 Advertising and Signage

Coverings that obscure glazed areas at ground floor level, undermining good placemaking and urban design principles that promote active frontages, should be avoided.

Belfast·SPG008 Advertising and Signage

The design of fascia signs and projecting signs should always complement and respect the design of the shopfront/host building and surrounding context in a positive manner. An excessive number of sign

Belfast·SPG008 Advertising and Signage

Fascia signs should be appropriately sited and of a size and design that is sympathetic with the shopfront, the façade of the building and any detailing thereon. Where there is an original fascia, the

Belfast·SPG008 Advertising and Signage

Projecting signs should be sympathetic to the design of the building where they are to be displayed and respect fascia signage. Box signs should be located at fascia level and are generally best situa

Belfast·SPG008 Advertising and Signage

Blinds, awnings and canopies that are well designed can improve the attractiveness of a building or street. Poorly designed or prominently located blinds or canopies displaying advertising can however

Belfast·SPG008 Advertising and Signage

Blinds, awnings and canopies should be retractable, made from non-reflective material and be designed to integrate with the appearance and construction of the commercial premises / shopfront as a whol

Belfast·SPG008 Advertising and Signage

If not treated with great sensitivity, high level advertisements/signage have the potential to give the appearance of clutter within the local street scene and be obtrusive and dominant over long dist

Belfast·SPG008 Advertising and Signage

High level signs will generally only be appropriate where they relate to the scale and primary use of the host building. They should be designed to be read as part of the building and should not detra

Belfast·SPG008 Advertising and Signage

In predominantly residential areas, where offices occupy part or all of a former residential property, it is essential that advertising remains unobtrusive in order that the residential amenity of the

Belfast·SPG008 Advertising and Signage

The advertisement of offices in former residential properties should be by means of nameplates. These should be of metal construction or other suitable materials and should be fixed to the doorway pil

Belfast·SPG008 Advertising and Signage

Retail and business park signage includes signage placed on the building or group of buildings, freestanding signage in proximity of buildings and/or advance signage located close to the entrance to t

Belfast·SPG008 Advertising and Signage

The uncoordinated display of advance advertisements or ad hoc directional signs to individual businesses within retail/business parks, which bear no direct relationship to the building, land or struct

Belfast·SPG008 Advertising and Signage

There is great potential for all advertising associated with retail or business parks to be undertaken in a planned and co-ordinated manner. Ideally the fascia signs for individual premises should for

Belfast·SPG008 Advertising and Signage

All new buildings in a retail or business park should incorporate a signing zone as part of the design. Fascia and projecting signs should be in scale with the host building and surrounding buildings

Belfast·SPG008 Advertising and Signage

Filling station/forecourt signage generally comprises a combination of a canopy, a pole/pylon and shop fascia signage together with a number of smaller forecourt signs.

Belfast·SPG008 Advertising and Signage

Given the range of signs involved, there is the potential for their cumulative effect to result in clutter. To help prevent this a co-ordinated approach should be taken when bringing forward proposals