Belfast·SPG008 Advertising and Signage·Page 20·5.5.2
Blinds, awnings and canopies - commercial signage use
Blinds, awnings and canopies are increasingly used as components of commercial signage beyond their original protective function, providing additional advertising opportunity for shopfronts.
Blinds, awnings and canopies can also form a key component of commercial/shopfront signage. Originally the function of blinds was to protect perishable goods from deterioration due to strong sunlight, however today blinds, awnings and canopies are increasingly used to provide additional advertising.
Source — /Users/richardhill/Documents/planning-arch-project/data/documents/belfast/SPG008 Advertising and Signage.pdf