Shroud advertisements - description and potential impact

Shroud advertisement displays are known by a variety of names such as meshes, wraparounds or blow–up signs. While they range in size, they are generally large-scale and can cover the full elevation of a building. They can help to shield unsightly construction work and can even be used to present visuals of what a building/development will look like when alterations, renovations or building works have been completed. Due to their scale and size, shroud advertisements have the potential to seriously conflict with the visual amenity of buildings upon which they are affixed and the area in which a building is sited. Listed buildings, Conservation Areas and ATCs are particularly sensitive to shroud advertisements as they can be overwhelming and have a detrimental impact on the character and appearance of buildings and areas.