Belfast·SPG008 Advertising and Signage·Page 16·5.2.2-5.2.3

Poster Panel and Freestanding Displays - Potential Impact

Poster panel displays can be over dominant and obtrusive in streetscenes due to their reliance on size and siting for impact. There is a need to ensure they respect the scale and context of surroundings and prevent clutter and undue dominance over other land uses. They are generally out of place in the countryside except for time-limited displays advertising specific local events.

Poster panel displays are a common feature of urban advertising and rely on size and siting for their impact. They can have the potential to be over dominant and obtrusive in the streetscene, and as such, there is a need to ensure that such displays respect the scale and context of their surroundings. Equally there is a need to prevent clutter and the undue dominance of such advertisements over other uses of land. Poster panel displays are considered out of place in the countryside and will generally be unacceptable. An exception may be made where the display advertises a particular event, such as a local agricultural show or fair, and is restricted to a specified time-period.

Source — /Users/richardhill/Documents/planning-arch-project/data/documents/belfast/SPG008 Advertising and Signage.pdf