Assessment criteria for design quality and amenity impact

In assessing the impact of an advertisement or sign in terms of design quality and impact on amenity, the council will take into account all of the following matters: • Position of advertisement/sign on the host building and its scale and size in relation to that building. Advertisements or signs should not obscure or damage existing architectural features. • Size, scale, dominance and siting of advertisement/sign in relation to the scale and characteristics of the surrounding area. • Design and materials of advertisement/sign, or the structure containing the advertisement/sign and its impact on the appearance of the building or land upon which it is to be sited. • For freestanding signs, the design and materials of the structure and its impact on the appearance and character of the area where it is to be located.