Transient versus permanent advertisements

A large proportion of outdoor advertisements are transient in nature, with signage updated regularly to reflect change in ownership or building use. Temporary advertisements include estate agent boards associated with the sale/letting of property, as well as signs notifying the public of upcoming events or larger scale advertisements screening temporary building sites. While the control of temporary advertisements is important, this guidance would in the most part apply to the siting and design of those more permanent advertisements across our city, where their longer term impact requires careful consideration to avoid any undue harm being caused.