High Level Advertisements/Signage – Design Guidance

High level signs will generally only be appropriate where they relate to the scale and primary use of the host building. They should be designed to be read as part of the building and should not detract from any architectural feature. They should not project above the eaves or parapet of the host building. They should have only the lettering illuminated, preferably in the form of back lighting/halo illumination and restricted to sign lettering and logo only. On upper floors, advertising/signage should be printed or etched onto the glass or on to internal window blinds. As an alternative, individual letters rather than an advertisement panel may be suspended behind the glass.