Belfast·SPG008 Advertising and Signage·Page 19·5.3.1, 5.3.2
Gable mounted advertisements - description and potential impact
Large poster panels on building gables can screen untidy elevations but must be carefully designed to avoid appearing over-dominant and creating cluttered or long-distance visual impacts. Tiers of advertisements on gable or flank walls should be avoided.
Large scale poster panels (generally 48 sheet displays) can be a common feature on gables of buildings in those predominantly commercial parts of the city and may offer benefits, such as screening an untidy elevation. Care however needs to be taken with such proposals to ensure they are not over dominant and relate well to the building on which they are proposed to be positioned. Tiers of advertisements affecting the gable or flank wall of a building should be avoided as they can have a significant detrimental impact over long distance views, whilst more local views can appear cluttered.
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