Belfast·SPG008 Advertising and Signage·Page 21·5.5.5
Fascia and projecting signs - design impact requirements
Fascia and projecting signs must complement and respect the design of the shopfront, host building, and surrounding context. An excessive number or oversized signs can negatively affect the premises and the general character of the area.
The design of fascia signs and projecting signs should always complement and respect the design of the shopfront/host building and surrounding context in a positive manner. An excessive number of signs, or those which are too large, can dramatically affect the premises on which they are sited and have an adverse impact on the general character of the area.
Source — /Users/richardhill/Documents/planning-arch-project/data/documents/belfast/SPG008 Advertising and Signage.pdf