Commercial and shopfront advertisements - purpose and role

Signs and advertisements on commercial premises are important in announcing the presence of a business on the street and in directing customers to that location and can assist the vibrancy of our city and town centres and other commercial areas. The most common signs on commercial premises are fascia signs and projecting signs, either box or hanging. When sympathetically sited and designed they can contribute positively to the distinctive visual amenity of an area by giving a sense of quality and permanence.