Belfast·SPG008 Advertising and Signage·Page 7·2.1.3
Types of Advertisements and Deemed Consent
Advertisements fall into categories where deemed consent cannot be restricted (such as small business plaques and non-illuminated indoor advertisements) and those where the council may restrict deemed consent (such as estate agent boards in conservation areas). All other advertisements require express council consent.
This type of advertisements can be considered to fall into two camps, those where 'deemed consent' cannot be restricted, such as small plaques on business premises and non-illuminated advertisements inside buildings, and those where the council may decide to restrict 'deemed consent'. Cases where 'deemed consent' may be restricted by the council could include elements such as estate agent boards, where a proliferation of such items is considered to have an adverse impact on the character and appearance of a conservation area for example. All other advertisements require the council's express consent, commonly referred as 'consent to display an advertisement'.
Source — /Users/richardhill/Documents/planning-arch-project/data/documents/belfast/SPG008 Advertising and Signage.pdf