Fascia signs - design guidance

Fascia signs should be appropriately sited and of a size and design that is sympathetic with the shopfront, the façade of the building and any detailing thereon. Where there is an original fascia, the sign should make use of this with generally no advertising at sub-fascia level or on pilasters or columns. Where a new commercial building is proposed, the location of fascia signage should be integrated into the overall design. On older and more traditionally styled buildings, painted signs or non-illuminated letters are preferable to panels or other types of display. Internal illumination should preferably be in the form of individually backlit letters (halo illumination) and the use of internally illuminated lightboxes avoided. Where external illumination is proposed, trough lighting is preferred. The trough should extend over the whole fascia and be painted to integrate it into the whole display.