Belfast·SPG008 Advertising and Signage·Page 26·5.6.3
Coordinated approach to retail and business park signage
Retail and business park signage should be planned and coordinated, with fascia signs integrated into building design and a single directory board at the park entrance to reduce sign proliferation.
There is great potential for all advertising associated with retail or business parks to be undertaken in a planned and co-ordinated manner. Ideally the fascia signs for individual premises should form an integral part of the building, while a single carefully designed directory board located at the entrance to the park or in other acceptable locations can avoid a proliferation of advance signs.
Source — /Users/richardhill/Documents/planning-arch-project/data/documents/belfast/SPG008 Advertising and Signage.pdf