Belfast·SPG008 Advertising and Signage·Page 10·Policy DES4
Policy DES4 - Advertising and Signage Requirements
Planning permission for advertisements and signage is granted where they demonstrate good design quality, do not create clutter, do not adversely impact protected buildings or areas, and do not prejudice road safety. All applications must adhere to supplementary planning guidance.
Planning permission will be granted for advertisements and signage where it has been demonstrated that they: a. Are of good design quality, are located sensitively within the streetscape and do not have a negative impact on amenity; b. Will not result in clutter when read in addition to existing advertising and signage in the area; c. Will not adversely impact listed buildings, conservation areas or ATCs and their settings; and d. Do not prejudice road safety and the convenience of road users. In all cases applications for advertising consent will be expected to adhere to supplementary planning guidance.
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