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Introduction to Outdoor Advertisements Policy
1.0NI-wide·PPS 17 Control of Outdoor Advertisements
Advertising is a multi-million pound industry and now forms part of everyday culture, often adding colour to our streets. It is a good indicator of business health, can be a valuable source of informa
commercialpublic-buildingNature of Outdoor Advertisements
1.2NI-wide·PPS 17 Control of Outdoor Advertisements
Most outdoor advertisements are transient in nature as signage is regularly updated and premises change hands. Some advertisements are clearly temporary, such as signs notifying the public of a forthc
commercialBalance Between Advertising and Visual Amenity
1.3NI-wide·PPS 17 Control of Outdoor Advertisements
All advertisements affect the appearance of the building or place where they are displayed. Given the potential impact of outdoor advertising on amenity, both positive and negative, there is a need to
commercialpublic-buildingIndustry Responsiveness to Commercial Needs
1.4NI-wide·PPS 17 Control of Outdoor Advertisements
The advertising industry is generally aware of ongoing change in the pattern of retail activity and it is the business of the industry to respond to the legitimate commercial needs of different busine
commercialDepartment Policy on Outdoor Advertisement Display
1.5NI-wide·PPS 17 Control of Outdoor Advertisements
The Department for its part wishes to ensure that care is taken with the display of outdoor advertisements so that they do not prejudice amenity or public safety, having regard to the specific circums
commercialconservationruralPolicy AD 1: Amenity and Public Safety
Policy AD 1NI-wide·PPS 17 Control of Outdoor Advertisements
Consent will be given for the display of an advertisement where: (i) it respects amenity, when assessed in the context of the general characteristics of the locality; and (ii) it does not prejudice pu
non-domesticcommercialpublic-buildingJustification and Amplification for Policy AD 1
4.1NI-wide·PPS 17 Control of Outdoor Advertisements
The display of advertisements is an ever-increasing feature of our main streets and commercial centres, often adding colour and interest. Care, however, must be taken to ensure that an advertisement w
commercialconservationpublic-buildingAdvertisements in the Countryside
4.8NI-wide·PPS 17 Control of Outdoor Advertisements
The amenity of the countryside is particularly important and there is a need to protect its unique qualities from the negative effects of advertising. The only advertisements likely to be acceptable i
ruralcommercialSafety Considerations for Outdoor Advertisements
NI-wide·PPS 17 Control of Outdoor Advertisements
(b) those which, by virtue of their size or siting, would obstruct or confuse a road user's view or reduce the clarity or effectiveness of a traffic sign or traffic signal, or those which would be lik
non-domesticcommercialpublic-buildingSiting and illumination to mitigate hazards
4.14NI-wide·PPS 17 Control of Outdoor Advertisements
Thoughtful siting and illumination can overcome many of the potential hazards listed above. Public safety issues are less likely to occur where an advertisement is proposed within an existing industri
commercialindustrialpublic-safetyPurpose of Annex A Guidance
Annex A, paragraph 1NI-wide·PPS 17 Control of Outdoor Advertisements
The main purpose of this annex is to set out the Department's detailed guidance to provide a consistent basis against which to consider the display of different categories of advertisements. In drawin
commercialGuidance Approach and Principles
Annex A, paragraph 2NI-wide·PPS 17 Control of Outdoor Advertisements
The guidance is not intended to be overly prescriptive, but is intended to advise applicants and commercial companies involved in promoting outdoor advertising how such advertising, if appropriately d
commercialPoster Panel Displays Definition
Annex A, paragraph 3NI-wide·PPS 17 Control of Outdoor Advertisements
Poster panel displays do not generally relate directly to the land or premises on which they are located. They comprise the more traditional paper posters on panels or hoardings, either freestanding o
commercialPoster Panel Displays Assessment Criteria
Annex A, paragraph 4NI-wide·PPS 17 Control of Outdoor Advertisements
Poster panel displays are a common feature of urban advertising and rely on size and siting for their impact. As a result they have the potential to be over dominant and obtrusive in the street scene.
commercialPoster Panel Displays in the Countryside
Annex A, paragraph 5NI-wide·PPS 17 Control of Outdoor Advertisements
Poster panel displays are out of place in the countryside and will generally be unacceptable. An exception may be made where the display advertises a particular event, such as a local agricultural sho
commercialruralPoster Panels in Predominantly Commercial Areas
8NI-wide·PPS 17 Control of Outdoor Advertisements
In commercial areas the scale of buildings may be sufficiently large to accommodate poster panel displays without adverse effect on visual amenity. The scale of commercial and industrial surroundings
commercialindustrialexternal-spacePoster Panels in Mixed-Use Areas
9NI-wide·PPS 17 Control of Outdoor Advertisements
Where an area is in mixed use, with shops and offices interspersed with residential properties, poster panel displays may on occasion be acceptable. They should be carefully related to the size and sc
commercialdwellingexternal-spaceGable Mounted Advertisement Displays
12NI-wide·PPS 17 Control of Outdoor Advertisements
Large scale poster panels (generally 48 sheet displays) located on gables are a common feature in the predominantly commercial parts of our towns and cities and may offer benefits, such as screening a
commercialnon-domesticsite-planningAcceptability of Shroud Advertisement Displays
16NI-wide·PPS 17 Control of Outdoor Advertisements
In view of their scale and size, shroud advertisements have the potential to seriously conflict with the visual amenity of the buildings upon which the display is situated and the area in which buildi
commercialexternal-spacePrevention of Clutter from Similar Advertisements
17NI-wide·PPS 17 Control of Outdoor Advertisements
To prevent clutter, account will be taken of the number of similar proposals located within the vicinity of the site and others that have the benefit of advertisement consent.
commercialnon-domesticSigns on Commercial Premises - General Policy
18, 19NI-wide·PPS 17 Control of Outdoor Advertisements
Signs and advertisements on commercial premises are important in announcing the presence of a business in the street and in directing customers to that location, and can assist the vibrancy of our cit
commercialnon-domesticFascia Signs Design Guidelines
Fascia SignsNI-wide·PPS 17 Control of Outdoor Advertisements
Design Guidelines: • fascia signs should be of an appropriate size, and sited and designed to harmonise with the shop front, the façade of the building and any detailing thereon; • where there is an o
commercialnon-domesticProjecting Signs - Design Guidelines
NI-wide·PPS 17 Control of Outdoor Advertisements
Projecting Signs Design Guidelines: • projecting signs should be sympathetic to the design of the building where they are to be displayed and respect fascia signage; • box signs should be located at f
commercialexternal-spaceBlinds and Awnings - Introduction
20-21NI-wide·PPS 17 Control of Outdoor Advertisements
Blinds and Awnings 20. Originally the function of blinds was to protect perishable goods from deterioration due to strong sunlight. Today however blinds, awnings and canopies are increasingly used as
commercialexternal-spaceBlinds and Awnings on Shopfronts
21NI-wide·PPS 17 Control of Outdoor Advertisements
Design Guidelines: • blinds and awnings should be retractable, made from non-reflective material and be designed to integrate with the appearance and construction of the shopfront as a whole; and • su
commercialtopicexternal-spaceAdvertisements on Upper Floors
22-24NI-wide·PPS 17 Control of Outdoor Advertisements
Where commercial premises occupy the upper floors of buildings the need to advertise their whereabouts can be important to their viability. Great care needs to be taken in considering how this can be
commercialexternal-spaceHigh Level Signs
25NI-wide·PPS 17 Control of Outdoor Advertisements
High level signs generally relate to those vertical or horizontal signs on the walls of tall, single use buildings such as hotels. If not treated with great sensitivity they have the potential to give
commercialpublic-buildingexternal-spaceOffices in Former Residential Properties
26NI-wide·PPS 17 Control of Outdoor Advertisements
In predominantly residential areas, where offices occupy part or all of a former residential property, it is essential that advertising remains unobtrusive in order that the residential amenity of the
commercialresidentialoutdoor-advertisementsOffices in Former Residential Properties Design Guidelines
Design Guidelines (clause 26)NI-wide·PPS 17 Control of Outdoor Advertisements
• the advertisement of offices in former residential properties should be by means of nameplates made of metal or other suitable materials and should be fixed to the doorway pilaster, or if there is n
commercialresidentialoutdoor-advertisementsdesignsignageSigns at Retail and Business Parks
27NI-wide·PPS 17 Control of Outdoor Advertisements
In retail parks and business parks the uncoordinated display of advance advertisements or ad hoc directional signs to individual businesses, which bears no direct relationship to the building, land or
commercialretailoutdoor-advertisementsAdvertising in Retail or Business Parks
28NI-wide·PPS 17 Control of Outdoor Advertisements
There is great potential for all advertising associated with retail or business parks to be undertaken in a planned and co-ordinated manner. Ideally the fascia signs for individual premises should for
commercialretailSignage at Filling Stations and Forecourts
29, 30NI-wide·PPS 17 Control of Outdoor Advertisements
Signage at filling stations usually comprises a combination of a canopy, a pole/pylon, and shop fascia signage together with a number of smaller forecourt signs. In view of the range of signs involved
commercialnon-domesticPylon and Pole Mounted Signs
31-32NI-wide·PPS 17 Control of Outdoor Advertisements
Pylon and pole mounted signs are a common feature at petrol filling stations. Increasingly they are found in association with drive-through restaurants, supermarkets, retail warehousing, retail parks
non-domesticcommercialretailDesign Guidelines for Pylon and Pole Mounted Signs
Design GuidelinesNI-wide·PPS 17 Control of Outdoor Advertisements
• pylon and pole mounted signs should be in scale with their surroundings and they should not significantly exceed surrounding building heights; • they should not detract from the visual amenity or ch
non-domesticcommercialretail