PPS 17 Control of Outdoor Advertisements·Page 14·4.8
Advertisements in the Countryside
Advertisements in countryside locations are only acceptable if they relate to existing or approved commercial enterprises on site, are small in scale, and do not detract from the quality and character of the local landscape.
The amenity of the countryside is particularly important and there is a need to protect its unique qualities from the negative effects of advertising. The only advertisements likely to be acceptable in the countryside are those proposed on site and which relate to existing or approved commercial enterprises. These should be small in scale and not detract from the quality and character of the local landscape.
Source — /Users/richardhill/Documents/planning-arch-project/data/documents/regional/PPS 17 - Control of Outdoor Advertisements.pdf