PPS 17 Control of Outdoor Advertisements·Page 17·Annex A, paragraph 4
Poster Panel Displays Assessment Criteria
Poster panel displays must respect the scale of their surroundings and prevent visual clutter and undue dominance, as they rely on size and siting for impact and have potential to be over dominant and obtrusive.
Poster panel displays are a common feature of urban advertising and rely on size and siting for their impact. As a result they have the potential to be over dominant and obtrusive in the street scene. There is a need therefore to ensure that such displays respect the scale of their surroundings. Equally there is a need to prevent clutter and the undue dominance of such advertisements over other uses of land.
Source — /Users/richardhill/Documents/planning-arch-project/data/documents/regional/PPS 17 - Control of Outdoor Advertisements.pdf