Safety Considerations for Outdoor Advertisements

(b) those which, by virtue of their size or siting, would obstruct or confuse a road user's view or reduce the clarity or effectiveness of a traffic sign or traffic signal, or those which would be likely to distract road users because of their unusual design; (c) signs which leave insufficient clearance on or above any part of the road or footpath, or insufficient lateral clearance for vehicles on the carriageway; (d) those which are located so as to impair the safety of any person looking at them because there is no protection from moving vehicles or where the footpath is narrow at the point where the public stop to look at them; (e) illuminated signs: • where the means of illumination is directly visible from any part of the road; • which, because of their colour, could be mistaken for, or confused with, traffic lights or any other authorised signals; and • which, because of their size or brightness, could result in glare or dazzle, or otherwise distract road users especially in wet or misty weather; (f) signs which incorporate moving or apparently moving elements in their display, especially where the whole message is not displayed at one time therefore increasing the time taken to read the whole message; (g) those which resemble traffic signs because of their colour or content or those which embody directional or other traffic elements and which could therefore cause confusion with traffic signs; (h) signs sited or designed primarily to be visible from a motorway or other special road; and (i) those which cause possible interference with a navigational light or an aerial beacon.