PPS 17 Control of Outdoor Advertisements·Page 7·1.0

Introduction to Outdoor Advertisements Policy

Outdoor advertising is an important industry that contributes to the economy and everyday culture, but must be balanced against the need to protect amenity and public safety, particularly in sensitive locations such as conservation areas and listed buildings.

Advertising is a multi-million pound industry and now forms part of everyday culture, often adding colour to our streets. It is a good indicator of business health, can be a valuable source of information and is viewed by many as a form of entertainment in itself. Outdoor advertising is a key element of the industry and contributes to the creation of a vibrant and competitive economy.

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