PPS 17 Control of Outdoor Advertisements·Page 7·1.4
Industry Responsiveness to Commercial Needs
The advertising industry must respond to the legitimate commercial needs of diverse business types across different retail and commercial environments.
The advertising industry is generally aware of ongoing change in the pattern of retail activity and it is the business of the industry to respond to the legitimate commercial needs of different businesses - everything from retail parks and high street stores to small hotels and corner shops.
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