Advertising in Retail or Business Parks

There is great potential for all advertising associated with retail or business parks to be undertaken in a planned and co-ordinated manner. Ideally the fascia signs for individual premises should form an integral part of the building, while a single carefully designed directory board located at the entrance to the park or in other acceptable locations can avoid a proliferation of advance signs. Design Guidelines: • all new buildings in a retail or business park should incorporate a signing zone as part of the design; • fascia and projecting signs should be in scale with the host building and surrounding buildings and be consistent across the whole unit; and • advance signage should be provided in the form of a combined directory board within a proposed or existing landscaped area designed and integrated as one scheme.