PPS 17 Control of Outdoor Advertisements·Page 17·Annex A, paragraph 2
Guidance Approach and Principles
The guidance aims to advise on how outdoor advertising can be appropriately designed and sited to contribute to a quality environment without being overly prescriptive.
The guidance is not intended to be overly prescriptive, but is intended to advise applicants and commercial companies involved in promoting outdoor advertising how such advertising, if appropriately designed and sited, can contribute towards a quality environment.
Source — /Users/richardhill/Documents/planning-arch-project/data/documents/regional/PPS 17 - Control of Outdoor Advertisements.pdf