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Design quality and amenity for advertising and signage
4.3.1–4.3.2Belfast·SPG008 Advertising and Signage
Advertising and signage form an integral part of the built environment as a means by which businesses draw attention to their goods and services. Care needs to be taken with regards to their design, s
non-domesticcommercialexternal-spaceconservationAmenity protection in countryside locations
4.3.3Belfast·SPG008 Advertising and Signage
In relation to advertisements and signage the term amenity is usually understood to mean their effect upon the appearance of the building or structure or the immediate neighbourhood where they are dis
commercialruralexternal-spaceAssessment criteria for design quality and amenity impact
4.3.4Belfast·SPG008 Advertising and Signage
In assessing the impact of an advertisement or sign in terms of design quality and impact on amenity, the council will take into account all of the following matters: • Position of advertisement/sign
non-domesticcommercialexternal-spacePoster Panel and Freestanding Displays – Design Guidance
Belfast·SPG008 Advertising and Signage
• Number, scale, proportions and design should respect the site and surrounding context. Where proposed at the back edge of pavements, or other prominent locations, care needed to ensure that no undue
non-domesticexternal-spacesite-planningGable mounted advertisements - description and potential impact
5.3.1, 5.3.2Belfast·SPG008 Advertising and Signage
Large scale poster panels (generally 48 sheet displays) can be a common feature on gables of buildings in those predominantly commercial parts of the city and may offer benefits, such as screening an
non-domesticcommercialexternal-spaceGable mounted advertisements - design guidance
5.3Belfast·SPG008 Advertising and Signage
Design, form, size, proportions and siting of a gable mounted advertisement should be sympathetic to the host building to which it is to be attached. Should generally be located above ground floor lev
non-domesticcommercialexternal-spaceShroud advertisements - description and potential impact
5.4.1, 5.4.2Belfast·SPG008 Advertising and Signage
Shroud advertisement displays are known by a variety of names such as meshes, wraparounds or blow–up signs. While they range in size, they are generally large-scale and can cover the full elevation of
non-domesticcommercialexternal-spaceconservationGround floor coverings - active frontage requirements
5.5.4Belfast·SPG008 Advertising and Signage
Coverings that obscure glazed areas at ground floor level, undermining good placemaking and urban design principles that promote active frontages, should be avoided.
commercialadvertisingexternal-spaceFascia and projecting signs - design impact requirements
5.5.5Belfast·SPG008 Advertising and Signage
The design of fascia signs and projecting signs should always complement and respect the design of the shopfront/host building and surrounding context in a positive manner. An excessive number of sign
non-domesticcommercialexternal-spaceFascia signs - design guidance
Belfast·SPG008 Advertising and Signage
Fascia signs should be appropriately sited and of a size and design that is sympathetic with the shopfront, the façade of the building and any detailing thereon. Where there is an original fascia, the
non-domesticcommercialexternal-spaceProjecting Signs – Design Guidance
PROJECTING SIGNS – DESIGN GUIDANCEBelfast·SPG008 Advertising and Signage
Projecting signs should be sympathetic to the design of the building where they are to be displayed and respect fascia signage. Box signs should be located at fascia level and are generally best situa
non-domesticcommercialexternal-spaceBlinds, awnings and canopies - design principles
5.5.6Belfast·SPG008 Advertising and Signage
Blinds, awnings and canopies that are well designed can improve the attractiveness of a building or street. Poorly designed or prominently located blinds or canopies displaying advertising can however
non-domesticcommercialexternal-spaceBlinds, awnings and canopies - design guidance
5.5.6Belfast·SPG008 Advertising and Signage
Blinds, awnings and canopies should be retractable, made from non-reflective material and be designed to integrate with the appearance and construction of the commercial premises / shopfront as a whol
non-domesticcommercialexternal-spaceHigh level advertisements and signage - placement restrictions
5.5.7Belfast·SPG008 Advertising and Signage
If not treated with great sensitivity, high level advertisements/signage have the potential to give the appearance of clutter within the local street scene and be obtrusive and dominant over long dist
non-domesticcommercialexternal-spaceSmall format outdoor advertisements
5.10.1Belfast·SPG008 Advertising and Signage
Locations may exist where small format outdoor advertisement displays, including adverts affixed to street furniture, are appropriate, such as in commercial areas. However, such displays will need to
commercialsite-planningexternal-spaceSmall format outdoor advertisements – design guidance
5.10Belfast·SPG008 Advertising and Signage
More suitable in areas of commercial character and within areas that are subject to comprehensive redevelopment proposals that comprise public realm works. Can be considered on the following items of
commercialsite-planningexternal-spaceconservationEstate agent boards - Description
5.11.1Belfast·SPG008 Advertising and Signage
Estate agent boards are signs that are placed outside of a sale or rental property and are usually hung from railings or affixed to posts or walls generally close to the property entrance.
dwellingexternal-spaceEstate agent boards - Potential impact and deemed consent
5.11.2-5.11.3Belfast·SPG008 Advertising and Signage
Estate agent boards are an inexpensive marketing tool when compared to newspaper and magazine advertising and an effective manner of informing passing trade which properties are currently available. H
dwellingexternal-spaceEstate agent boards - Removal of deemed consent in specified areas
5.11.4-5.11.5Belfast·SPG008 Advertising and Signage
Belfast City Council has requested the Department for Infrastructure (DfI) to grant a direction under Section 6 of The Planning (Control of Advertisements) Regulations (Northern Ireland) 2015 for the
dwellingexternal-spaceconservationFlyposting potential impact
5.12.2Belfast·SPG008 Advertising and Signage
Fly-posting occurs in most locations but can be particularly prevalent and prominent within built up areas, can be unsightly and often symptomatic of urban decay. Given the increasing emphasis placed
non-domesticpublic-buildingsite-planningexternal-space