Belfast·SPG008 Advertising and Signage·Page 30·5.10
Small format outdoor advertisements – design guidance
Guidance recommends limiting small format advertisements to commercial areas and redevelopment areas, restricting them to specific street furniture types, and avoiding sensitive areas including listed buildings, conservation areas, and residential neighbourhoods.
More suitable in areas of commercial character and within areas that are subject to comprehensive redevelopment proposals that comprise public realm works. Can be considered on the following items of street furniture - bus and tram shelters, bicycle lockers, parking ticket machines and litter bins. Avoid sensitive areas where they could result in a competing focus including near listed buildings, within conservations areas/ATCs and predominantly residential areas.
Source — /Users/richardhill/Documents/planning-arch-project/data/documents/belfast/SPG008 Advertising and Signage.pdf