Belfast·SPG008 Advertising and Signage·Page 31·5.11.2-5.11.3
Estate agent boards - Potential impact and deemed consent
Estate agent boards can cause visual clutter if unregulated. Typically one non-illuminated advertisement of specified dimensions and height per property has deemed consent and must be removed within 14 days after completion of sale or granting of tenancy.
Estate agent boards are an inexpensive marketing tool when compared to newspaper and magazine advertising and an effective manner of informing passing trade which properties are currently available. However, unless properly managed, the unregulated display of estate agent boards can quickly proliferate and result in undue clutter within our streets. Many view these boards as largely redundant in today's digital age and visually a blight on our urban landscape particularly if displayed for longer periods than necessary. Estate agent boards of a certain number and size can be erected on properties without the benefit of advertisement consent. Typically, only one non-illuminated advertisement, of specified dimensions and height per property, has deemed consent and should be removed no later than 14 days after completion of the sale or granting of the tenancy.
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