Belfast·SPG008 Advertising and Signage·Page 18

Poster Panel and Freestanding Displays – Design Guidance

Design guidance for poster panels and freestanding displays covering their number, scale, proportions, integration into the landscape, treatment of visibility, and relationship to surrounding buildings and features.

• Number, scale, proportions and design should respect the site and surrounding context. Where proposed at the back edge of pavements, or other prominent locations, care needed to ensure that no undue impact on pedestrian movement occurs. • Should be integrated into a well-designed scheme of good quality screening, allowing for visual breaks between panels. • Areas to the sides of and around displays should be considered with as much care as the display itself. Where rear of the display is visible from surrounding roads or properties, it should be appropriately treated. • Good quality hard and soft landscaping should form part of the proposal and be of sufficient scale to assist integration of the display by reducing any visual impact. • Should not project forward of the face of adjoining buildings or above roof ridge/eaves level or obscure architectural features or landmarks.

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