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Policy Objectives for Outdoor Advertisements
3.0–3.1NI-wide·PPS 17 Control of Outdoor Advertisements
The main objectives of this Statement are to: • Ensure that outdoor advertisements respect amenity and do not prejudice public safety, including road safety; and • Help everyone involved in the displa
advertisingpublic-safetyamenitysite-planningSection 130 of The Planning Act (Northern Ireland) 2011
2.1.1Belfast·SPG008 Advertising and Signage
Section 130 of The Planning Act (Northern Ireland) 2011 requires the council to make provisions, by regulations, for restricting or regulating the display of advertisements so far as it appears to be
advertisingExempt and Deemed Consent Advertisements
2.1.2Belfast·SPG008 Advertising and Signage
Under the Regulations, some types of advertisement can be exempt from control by the council provided that certain conditions are met. Other specified categories of advertisement are deemed to be gran
advertisingBelfast Local Development Plan Structure and Framework
3.1.1–3.1.2Belfast·SPG008 Advertising and Signage
The Belfast Local Development Plan (LDP) provides the strategic policy framework for the plan area across a range of topics and sets out the vision for Belfast, as well as the objectives and strategic
advertisingsignageplanning-policyPolicy Context and Integration with Strategic Policies
3.1.3Belfast·SPG008 Advertising and Signage
The Plan Strategy includes several overarching strategic policies which are to be used both as a guide to assist in delivering the key aims and objectives of the LDP. The diagram below illustrates how
advertisingsignageplanning-policyplacemakingPoster panels in villages and small settlements
5.2.4Belfast·SPG008 Advertising and Signage
Large scale poster panel displays are generally out of place in villages and small settlements because of their potential to detrimentally impact on the visual amenity of these locations. Smaller post
advertisingsignageruralvisual-amenityPoster panels in residential areas
5.2.5Belfast·SPG008 Advertising and Signage
Poster panel displays are out of place in any predominantly residential locality. The priority in residential areas is to maintain local character and environmental quality and to protect the amenity
advertisingsignagedwellingvisual-amenityPoster panels in commercial areas
5.2.6Belfast·SPG008 Advertising and Signage
In commercial areas the scale of buildings may be sufficiently large to accommodate poster panel displays without adverse effect on visual amenity. The scale of commercial and industrial surroundings
advertisingsignagecommercialvisual-amenityPoster panels in mixed-use areas
5.2.7Belfast·SPG008 Advertising and Signage
In a mixed use area, with shops and offices interspersed with residential properties, poster panel displays may on occasion be acceptable. They should be carefully related to the size and scale of sur
advertisingsignagecommercialdwellingvisual-amenitypublic-safetyLarge freestanding panels for land screening
5.2.8Belfast·SPG008 Advertising and Signage
Large freestanding panels (generally 48 sheet displays or greater) are commonly used to screen derelict and untidy land. These sites can be a potential eyesore and, in many cases, a carefully designed
advertisingsignagevisual-amenityFreestanding displays at gateway locations
5.2.9Belfast·SPG008 Advertising and Signage
Freestanding displays are also often found at airports, ports and other gateway locations where they generally provide information on the locality, local events and services.
advertisingsignageShroud advertisements - acceptable locations and conditions
5.4.3Belfast·SPG008 Advertising and Signage
Proposals for this type of advertisement are only likely to be acceptable primarily in commercial areas, where they are to be attached to scaffolding surrounding a building or development site and whe
commercialadvertisingconstructionShroud advertisements - design guidance
5.4.3Belfast·SPG008 Advertising and Signage
SHROUD ADVERTISEMENTS – DESIGN GUIDANCE • Encouraged that any netting/shrouds on building scaffolding covering an entire elevation of a building depicts a true 1:1 image of the completed building whic
commercialadvertisingconstructionsite-planningCommercial and shopfront advertisements - purpose and role
5.5.1Belfast·SPG008 Advertising and Signage
Signs and advertisements on commercial premises are important in announcing the presence of a business on the street and in directing customers to that location and can assist the vibrancy of our city
commercialadvertisingBlinds, awnings and canopies - commercial signage use
5.5.2Belfast·SPG008 Advertising and Signage
Blinds, awnings and canopies can also form a key component of commercial/shopfront signage. Originally the function of blinds was to protect perishable goods from deterioration due to strong sunlight,
commercialadvertisingHigh level advertisements for upper floor commercial premises
5.5.3Belfast·SPG008 Advertising and Signage
Where commercial premises occupy the upper floors of buildings the need to advertise their whereabouts can be important to their viability. High level advertisements/signs generally relate to those ve
commercialadvertisinghigh-riseGround floor coverings - active frontage requirements
5.5.4Belfast·SPG008 Advertising and Signage
Coverings that obscure glazed areas at ground floor level, undermining good placemaking and urban design principles that promote active frontages, should be avoided.
commercialadvertisingexternal-spaceAdvertising in Predominantly Residential Areas with Offices
5.5.8Belfast·SPG008 Advertising and Signage
In predominantly residential areas, where offices occupy part or all of a former residential property, it is essential that advertising remains unobtrusive in order that the residential amenity of the
residentialcommercialadvertisingsignageconservationSignage Design Guidance for Former Residential Properties
Belfast·SPG008 Advertising and Signage
The advertisement of offices in former residential properties should be by means of nameplates. These should be of metal construction or other suitable materials and should be fixed to the doorway pil
residentialcommercialadvertisingsignagedesign-guidanceDetermining if advertisement consent is required
6.1.1Belfast·SPG008 Advertising and Signage
In the first instance, all developments should be discussed with the council to determine whether the development is deemed consent or will require advertisement consent.
advertisingsignageInformation requirements for advertisement consent applications
6.1.2Belfast·SPG008 Advertising and Signage
In determining and assessing the degree and impact of any advertisement or sign on amenity, heritage and road safety, it is important that the applicant provides adequate information in support of an
advertisingsignageDrawings requirements
6.1.2Belfast·SPG008 Advertising and Signage
Drawings - scale drawing(s) outlining the dimensions of the advertisement/sign and the building on which it is to be located. Should clearly show its position on the land or building in question i.e.
advertisingsignageconservationContextual information requirements
6.1.2Belfast·SPG008 Advertising and Signage
Contextual information – drawings/elevations/photos of the front of the building or site upon which the advertisement/sign is to be placed alongside drawings/elevations/photos of neighbouring building
advertisingsignageType and design details
6.1.2Belfast·SPG008 Advertising and Signage
Type – confirmation of the type and position of advertisement i.e. size, colour and style of the sign including the design of lettering or emblem to be adopted, materials and fixings.
advertisingsignageIllumination details
6.1.2Belfast·SPG008 Advertising and Signage
Illumination – confirmation if the sign is to be illuminated as well as the type and colour of illumination and if static or intermittent. Confirmation should also be provided of default colour settin
advertisingsignageconservationAdditional information requirements
6.1.3Belfast·SPG008 Advertising and Signage
Depending on individual circumstances, development requiring advertisement consent may be required to provide additional information to that listed above, as outlined by the council.
advertisingsignage