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Belfast Local Development Plan Structure and Framework
3.1.1–3.1.2Belfast·SPG008 Advertising and Signage
The Belfast Local Development Plan (LDP) provides the strategic policy framework for the plan area across a range of topics and sets out the vision for Belfast, as well as the objectives and strategic
advertisingsignageplanning-policyPolicy Context and Integration with Strategic Policies
3.1.3Belfast·SPG008 Advertising and Signage
The Plan Strategy includes several overarching strategic policies which are to be used both as a guide to assist in delivering the key aims and objectives of the LDP. The diagram below illustrates how
advertisingsignageplanning-policyplacemakingHeritage impact assessment for advertisements and signs
4.5.3Belfast·SPG008 Advertising and Signage
In assessing the impact of an advertisement or sign on heritage assets, the council will take into account the following: • the effect the advertisement/sign will have on the general characteristics o
conservationheritagesignageRoad safety impact of advertisements and signs
4.6.1Belfast·SPG008 Advertising and Signage
Advertisements and signs by their very nature are designed to attract the attention of passers-by and therefore have the potential to impact on road safety. In assessing the impact of an advertisement
road-safetysignagesite-planningTypes of advertisements and signs posing road safety threats
4.6.2Belfast·SPG008 Advertising and Signage
The main types of advertisements and signs which are likely to pose a threat to public safety are: (a) Those which obstruct or impair sight lines at corners, bends or at a junction or at any point of
road-safetysignagesite-planningPoster panels in villages and small settlements
5.2.4Belfast·SPG008 Advertising and Signage
Large scale poster panel displays are generally out of place in villages and small settlements because of their potential to detrimentally impact on the visual amenity of these locations. Smaller post
advertisingsignageruralvisual-amenityPoster panels in residential areas
5.2.5Belfast·SPG008 Advertising and Signage
Poster panel displays are out of place in any predominantly residential locality. The priority in residential areas is to maintain local character and environmental quality and to protect the amenity
advertisingsignagedwellingvisual-amenityPoster panels in commercial areas
5.2.6Belfast·SPG008 Advertising and Signage
In commercial areas the scale of buildings may be sufficiently large to accommodate poster panel displays without adverse effect on visual amenity. The scale of commercial and industrial surroundings
advertisingsignagecommercialvisual-amenityPoster panels in mixed-use areas
5.2.7Belfast·SPG008 Advertising and Signage
In a mixed use area, with shops and offices interspersed with residential properties, poster panel displays may on occasion be acceptable. They should be carefully related to the size and scale of sur
advertisingsignagecommercialdwellingvisual-amenitypublic-safetyLarge freestanding panels for land screening
5.2.8Belfast·SPG008 Advertising and Signage
Large freestanding panels (generally 48 sheet displays or greater) are commonly used to screen derelict and untidy land. These sites can be a potential eyesore and, in many cases, a carefully designed
advertisingsignagevisual-amenityFreestanding displays at gateway locations
5.2.9Belfast·SPG008 Advertising and Signage
Freestanding displays are also often found at airports, ports and other gateway locations where they generally provide information on the locality, local events and services.
advertisingsignageAdvertising in Predominantly Residential Areas with Offices
5.5.8Belfast·SPG008 Advertising and Signage
In predominantly residential areas, where offices occupy part or all of a former residential property, it is essential that advertising remains unobtrusive in order that the residential amenity of the
residentialcommercialadvertisingsignageconservationSignage Design Guidance for Former Residential Properties
Belfast·SPG008 Advertising and Signage
The advertisement of offices in former residential properties should be by means of nameplates. These should be of metal construction or other suitable materials and should be fixed to the doorway pil
residentialcommercialadvertisingsignagedesign-guidanceFilling station/forecourt signage - Description
5.7.1Belfast·SPG008 Advertising and Signage
Filling station/forecourt signage generally comprises a combination of a canopy, a pole/pylon and shop fascia signage together with a number of smaller forecourt signs.
commercialsignageFilling station/forecourt signage - Potential impact and cumulative effect
5.7.2Belfast·SPG008 Advertising and Signage
Given the range of signs involved, there is the potential for their cumulative effect to result in clutter. To help prevent this a co-ordinated approach should be taken when bringing forward proposals
commercialsignageFilling station/forecourt signage - Design guidance
5.7Belfast·SPG008 Advertising and Signage
All signs should be in scale with their surroundings and not detract from the amenity of the surrounding area. Illumination should be restricted to sign lettering and logo. Freestanding signs should b
commercialsignageconservationDigital Advertisements – Design Guidance
5.9.3Belfast·SPG008 Advertising and Signage
DIGITAL ADVERTISMENTS – DESIGN GUIDANCE • More suitable to predominantly commercial areas, industrial areas or along transport corridors and areas with larger buildings where signage can be integrated
commercialindustrialconservationpublic-realmsignagePotential Impact of Digital Billboards
5.9.3Belfast·SPG008 Advertising and Signage
Digital billboards can be an effective form of advertising and despite being more costly compared to traditional billboards (at least initially), there has been increasing pressure for the installatio
signagepublic-realmDetermining if advertisement consent is required
6.1.1Belfast·SPG008 Advertising and Signage
In the first instance, all developments should be discussed with the council to determine whether the development is deemed consent or will require advertisement consent.
advertisingsignageInformation requirements for advertisement consent applications
6.1.2Belfast·SPG008 Advertising and Signage
In determining and assessing the degree and impact of any advertisement or sign on amenity, heritage and road safety, it is important that the applicant provides adequate information in support of an
advertisingsignageDrawings requirements
6.1.2Belfast·SPG008 Advertising and Signage
Drawings - scale drawing(s) outlining the dimensions of the advertisement/sign and the building on which it is to be located. Should clearly show its position on the land or building in question i.e.
advertisingsignageconservationContextual information requirements
6.1.2Belfast·SPG008 Advertising and Signage
Contextual information – drawings/elevations/photos of the front of the building or site upon which the advertisement/sign is to be placed alongside drawings/elevations/photos of neighbouring building
advertisingsignageType and design details
6.1.2Belfast·SPG008 Advertising and Signage
Type – confirmation of the type and position of advertisement i.e. size, colour and style of the sign including the design of lettering or emblem to be adopted, materials and fixings.
advertisingsignageIllumination details
6.1.2Belfast·SPG008 Advertising and Signage
Illumination – confirmation if the sign is to be illuminated as well as the type and colour of illumination and if static or intermittent. Confirmation should also be provided of default colour settin
advertisingsignageconservationAdditional information requirements
6.1.3Belfast·SPG008 Advertising and Signage
Depending on individual circumstances, development requiring advertisement consent may be required to provide additional information to that listed above, as outlined by the council.
advertisingsignage