Belfast·SPG008 Advertising and Signage·Page 27·5.7
Filling station/forecourt signage - Design guidance
Signs must be appropriately scaled, illumination limited to lettering and logos, freestanding signs positioned to maintain sightlines with 5.0m minimum spacing, and located away from sensitive areas including listed buildings, conservation areas, and residential zones.
All signs should be in scale with their surroundings and not detract from the amenity of the surrounding area. Illumination should be restricted to sign lettering and logo. Freestanding signs should be located so as not to interfere with or obstruct sightlines and incorporate a minimum distance of 5.0m between signs. Avoid sensitive areas where they could result in a competing focus including near listed buildings, within conservations areas, ATCs and predominantly residential areas.
Source — /Users/richardhill/Documents/planning-arch-project/data/documents/belfast/SPG008 Advertising and Signage.pdf