Belfast·SPG008 Advertising and Signage·Page 14·4.6.2

Types of advertisements and signs posing road safety threats

The council identifies four main categories of advertisements and signs that are likely to pose threats to public safety: those obstructing sight lines, those confusing or distracting road users, those leaving insufficient clearance, and those creating unsafe viewing conditions.

The main types of advertisements and signs which are likely to pose a threat to public safety are: (a) Those which obstruct or impair sight lines at corners, bends or at a junction or at any point of access to a road. (b) Those which, by virtue of their size or siting (orientation/angle to road), would obstruct or confuse a road user's view or reduce the clarity or effectiveness of a traffic sign or traffic signal, or those which would be likely to distract road users because of their unusual design. (c) Signs which leave insufficient clearance on or above any part of the road or footpath, or insufficient lateral clearance for vehicles on the carriageway. (d) Those which are located so as to impair the safety of any person looking at them because there is no protection from moving vehicles or where the footpath is narrow at the point where the public stop to look at them.

Source — /Users/richardhill/Documents/planning-arch-project/data/documents/belfast/SPG008 Advertising and Signage.pdf