Digital Advertisements – Design Guidance

DIGITAL ADVERTISMENTS – DESIGN GUIDANCE • More suitable to predominantly commercial areas, industrial areas or along transport corridors and areas with larger buildings where signage can be integrated more effectively into architecture. • Avoid siting in sensitive areas including near listed buildings, within conservations areas/ATCs, predominantly residential areas and where they could become the most prominent feature of the streetscene. Consideration should also be given to orientation and position to the carriageway and proximity to traffic signals and hazards. • Assess potential impact of lighting levels including degree of luminosity, brightness and operational hours, particularly during times of reduced daylight hours. • Consideration given to elements such as message duration, transitions and sequencing. • Consideration should be given to the cumulative effect of digital advertisements when read with other advertisements and signs which would result in clutter to the streetscape.