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Retail and business park signage – definition and scope
5.6.1Belfast·SPG008 Advertising and Signage
Retail and business park signage includes signage placed on the building or group of buildings, freestanding signage in proximity of buildings and/or advance signage located close to the entrance to t
commercialnon-domestictopic:signagePotential impact of uncoordinated retail and business park signage
5.6.2Belfast·SPG008 Advertising and Signage
The uncoordinated display of advance advertisements or ad hoc directional signs to individual businesses within retail/business parks, which bear no direct relationship to the building, land or struct
commercialnon-domestictopic:signageCoordinated approach to retail and business park signage
5.6.3Belfast·SPG008 Advertising and Signage
There is great potential for all advertising associated with retail or business parks to be undertaken in a planned and co-ordinated manner. Ideally the fascia signs for individual premises should for
commercialnon-domestictopic:signageRetail and business park signage – design guidance
5.6Belfast·SPG008 Advertising and Signage
All new buildings in a retail or business park should incorporate a signing zone as part of the design. Fascia and projecting signs should be in scale with the host building and surrounding buildings
commercialnon-domestictopic:signagesite-planning