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Policy Objectives for Outdoor Advertisements
3.0–3.1NI-wide·PPS 17 Control of Outdoor Advertisements
The main objectives of this Statement are to: • Ensure that outdoor advertisements respect amenity and do not prejudice public safety, including road safety; and • Help everyone involved in the displa
advertisingpublic-safetyamenitysite-planningPublic safety assessment for advertisements
4.12NI-wide·PPS 17 Control of Outdoor Advertisements
In assessing the impact on public safety, the vital consideration for the Department will be whether the advertisement itself, or the exact location proposed for its display, is likely to be so distra
public-safetysite-planningPositive contributions of advertisements to public safety
4.13NI-wide·PPS 17 Control of Outdoor Advertisements
The Department will also bear in mind that, on occasion, some advertisements can positively contribute to public safety, for example, by directing drivers and others to their destination.
public-safetySiting and illumination to mitigate hazards
4.14NI-wide·PPS 17 Control of Outdoor Advertisements
Thoughtful siting and illumination can overcome many of the potential hazards listed above. Public safety issues are less likely to occur where an advertisement is proposed within an existing industri
commercialindustrialpublic-safetyBrightness standards for signs
4.15NI-wide·PPS 17 Control of Outdoor Advertisements
In assessing the brightness of signs, these will be expected to accord with the guidance contained in the Institute of Lighting Engineers Technical Report No 5 (2nd edition).
public-safetyConsultation on road safety
4.16NI-wide·PPS 17 Control of Outdoor Advertisements
Where appropriate the Department will consult other relevant public bodies who have an interest in the safe display of advertisements. In particular, the Department will take into account the advice o
public-safety