Marketing Strategy Requirement for Employment Land

The applicant will firstly be expected to have undertaken a marketing strategy to determine the demand for the site for employment purposes. Until this has been undertaken, change of use or redevelopment to another non-B class use will not be considered. The strategy should be up-to-date and relevant to the current owner of the property not partially carried out by a previous owner or out of date. If demand has been established on a site for employment use, this is taken as evidence of a need to retain the site for such purpose as the land or premises evidently perform a role in meeting economic development requirements.