Belfast·SPG010 Loss of Zoned Employment Land·Page 11·3.3.7
Marketing statement requirements for employment land
The marketing statement must demonstrate the site was actively marketed to potential occupiers using specific measures including market pricing, price reductions, identified employment use options, and documented interest records.
The marketing statement should target potential occupiers and the following measures should be used:- • The market price and an indication of this price relative to those prevailing for similar premises in the local market of Belfast. Where possible, examples of comparable transactions involving a similar site or building. This should also include details of an independent valuation. • Any reductions in market price made during the course of marketing; • The marketed use of the site (the council will expect employment sites or premises to be marketed in a way that identifies all the options available in retaining the site in employment use. This will include, where appropriate, the potential for refurbishment, redevelopment for new employment uses, sub-division or amalgamation. • A monthly breakdown of interest in the property; all expressions of interest/offers received including rental interest, progress and negotiations undertaken including any offers made and reasons for these being rejected. Where possible the applicant should obtain from interested parties reasons/explanations as to why they were not able/willing to proceed.
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