Policy objectives of the sequential approach

The sequential approach is intended to achieve two important policy objectives: • First, the assumption underpinning the policy is that town centre sites (or failing that well connected edge of centre sites) are likely to be the most readily accessible locations by alternative means of transport and will be centrally placed to the catchments established centres serve, thereby reducing the need to travel. • The second, related objective is to seek to accommodate main town centre uses in locations where customers can undertake linked trips to provide for improved consumer choice and competition. In this way, the benefits of the new development will serve to reinforce the vitality and viability of the existing centre.