Belfast·SPG008 Advertising and Signage·Page 32·5.12.1

Flyposting definition and types

Flyposting is the display of advertising material on buildings and street furniture without the owner's consent. It generally falls into three categories: adverts for local events (photocopies/stickers on lampposts and street furniture), larger posters by professional companies, and posters by pressure groups or political parties.

While there is no formal definition of fly-posting, this activity is generally taken to be the display of advertising material on buildings and street furniture without the owner's consent. Fly-posting can generally fall into three camps, each with particular characteristics and problems of control which include, adverts linked to local events often photocopies/stickers displayed in large numbers (attached to lampposts, railings, street furniture and buildings), larger posters advertising products put up by professional poster companies and posters displayed by pressure groups or political parties.

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