Respecting heritage assets and their settings

Advertising proposals affecting listed buildings, Conservation Areas, Areas of Townscape Character (ATC) or other areas of high amenity value require special consideration and sensitivity. The following would represent general good practice in relation to signage either on or impacting the setting of heritage assets: Historic signage – hand painted signage, gable painted signage which contributes to the character and appearance of the building and the area should be protected and retained. Style - signage should complement the age and architectural style of the building. Materials – handwritten timber board or brass plate providing the most acceptable form of advertisement. Projecting signs – should be limited as they can contribute to visual clutter and adversely affect listed buildings. Illumination – can have significant adverse impact on character and appearance of listed buildings. Presumption against illumination and lighting projecting forward. Halo lighting of individual letters may for some buildings be considered acceptable and should have warm white lighting.