Assessment of clutter impact

In assessing the impact of an advertisement or sign in terms of clutter, the council will take into account the following: Cumulative effect of the proposal when read with other advertisements and signs on the building or in the surrounding area and whether the proposal will result in clutter to the streetscape or lead to a proliferation of advertisements and signage. Due regard should be given to any road safety implications that the cumulative effect of advertisements and signs may have, particularly in relation to possible restrictions to those who walk, wheel and cycle.