Design approaches for balancing distinctive identity with local character

New developments should aspire to improve and enhance the area they sit in. It is important that proposals balance the need to have their own distinctive identity but also one that fits into the established wider identity. This allows development to respond to local character and built form in a way that does not copy their surroundings but instead adds to them through design measures such as; • Adaptive reuse of existing buildings and landscape features. • Creatively utilising the built form and materials common to the area. • Drawing upon the architectural precedents that are prevalent in the local area, i.e. proportions of buildings and their openings. • Introducing new form that adds interest where appropriate. • Creating coherent identity that local communities can relate to. • Reinforcing culture through a mix of uses.