Policy DES4 – Advertising and Signage

Planning permission will be granted for advertisements and signage where it has been demonstrated that they: a. Are of good design quality, are located sensitively within the streetscape and do not have a negative impact on amenity; b. Will not result in clutter when read in addition to existing advertising and signage in the area; c. Will not adversely impact listed buildings, conservation areas or ATCs and their settings; and d. Do not prejudice road safety and the convenience of road users. In all cases applications for advertising consent will be expected to adhere to supplementary planning guidance.