Economic Diversification and Housing Supply

To diversify and strengthen the economy to support the level of population growth predicted for the plan area, the LDP provides the policies to ensure that there is sufficient land to accommodate a variety of new economic activity associated with the knowledge economy, advance technologies, retail, services, and tourism. Planning for a 'smarter' city, with good digital connectivity will help to attract new businesses that would help to generate wealth and employment opportunities. In supporting economic growth, the LDP will ensure that there is sufficient supply of land for good quality housing to accommodate a range of needs, to create diverse communities where everyone feels welcome. The LDP will seek to reverse unsustainable development patterns to create a compact city, by growing the residential population alongside the growth in jobs within the existing city urban settlement area. Securing an ambitious level of growth will also enable the city to compete with similar sized cities elsewhere in the UK and Ireland, to attract investment, businesses, jobs, and people.