Shopfront Design Policy Rationale

The aim of this policy is to promote high quality shopfront design within the Borough. This aim has taken account of and is consistent with the provisions of the SPPS. Our commercial and shopping areas, often the most visited and vibrant places within our Borough, are instrumental in forming a lasting impression of the character and appearance of our settlements. They are the places with the highest propensity for change, where commercial forces often dictate a turnover in tenancy, which can consequently lead to frequent changes in shopfront design. The Council will therefore support development proposals which seek to enhance the appearance of such areas.