PPS 17 Control of Outdoor Advertisements·Page 13·4.7
Matters to be Considered in Amenity Assessment
The Department will assess the impact of advertisements on amenity by considering the effect on area characteristics including historic and archaeological features, and the position, scale and size of the advertisement in relation to the host building.
In assessing the impact of an advertisement or sign on amenity the Department will take into account all of the following matters:
(a) the effect the advertisement will have on the general characteristics of the area, including the presence of any features of historic, archaeological, architectural, landscape, cultural or other special interest;
(b) the position of the advertisement on the host building and its scale and size in relation to that building;
Source — /Users/richardhill/Documents/planning-arch-project/data/documents/regional/PPS 17 - Control of Outdoor Advertisements.pdf