Good Design and Sensitive Siting of Advertisements

A well designed and sensitively sited advertisement, where thought has been given to size, colours, siting and levels of illumination, can contribute positively to the visual qualities of an area. All too often, however, advertisements are added to a building or placed in a location as an afterthought. The result is that a good building, neighbourhood or sensitive location can be easily spoiled by poorly designed advertising, which appears over dominant, unduly prominent or simply out of place.