PPS 17 Control of Outdoor Advertisements·Page 13·4.2
Countryside and Heritage Protection
Advertisements must be controlled to preserve the unique qualities of countryside areas and protect archaeology and built heritage from detraction or diminishment.
Particular care is also necessary to ensure that advertisements do not detract from the unique qualities and amenity of our countryside nor diminish our archaeology and built heritage.
Source — /Users/richardhill/Documents/planning-arch-project/data/documents/regional/PPS 17 - Control of Outdoor Advertisements.pdf