Northern Ireland Tourism Strategy 2020

The Tourism Strategic Framework for Action 2004-2007 (SFA) set out priorities for tourism in Northern Ireland up to 2007 and underpinned the development of the Tourism Signature projects. Since then much has changed both in terms of global trends in tourism and Northern Ireland as a destination presenting new opportunities for how a destination is developed, managed and promoted. These factors coupled with ongoing concerns such as the relatively low level of market share compared with competitor destinations and low levels of tourist spend have prompted a review of tourism strategy. The outcome of this was a draft Tourism Strategy for Northern Ireland 2020 (TSNI) published for consultation in March 2010. The draft Strategy has subsequently evolved into a Tourism 'Priorities for Action' Plan.