Economic Development – Countryside: Policy Rationale

The aim of this policy is to ensure that appropriate sustainable economic development opportunities are available in the countryside to support rural communities and help sustain the rural economy, whilst protecting the countryside from unsuitable uses in terms of amenity or environmental impact. This aim has taken account of and is consistent with the provisions of the SPPS. Farm diversification, tourism development and the re-use of rural buildings all play an important role in supporting and sustaining jobs in the countryside. The Council also recognises the need to support local community enterprise and meet the appropriate redevelopment and expansion needs of established rural enterprises. It is accepted that such proposals may occasionally involve the construction of new buildings, where they can be integrated in a satisfactory manner. Furthermore, it is acknowledged that exceptionally a large-scale industrial or economic development project, because of its size or specific site requirements, may necessitate a countryside location. The Council is therefore committed to facilitating opportunities for appropriate economic development and diversification in the countryside in a manner that safeguards the quality of our Borough's rural environment for local people and visitors alike. Healthy economic activity in rural areas facilitates investment to sustain and enhance the countryside's appeal and to meet the needs of the rural community.