Council Economic and Tourism Strategy

The Council's Economic Strategy recognises that whilst our tourism offer remains relatively underdeveloped, recent and planned investment in infrastructure, hotel rooms and tourism products is seeing tourism emerge as a sector of growing significance and a potentially significant employer. The Council wishes to realise these employment benefits and associated urban and rural regeneration opportunities. The Council's Economic Strategy therefore supports a sustainable approach to the provision of tourism infrastructure building upon the Borough's assets, recognising that this will provide the opportunity to achieve the maximum benefit from our Borough's wealth of environmental and heritage assets for residents and visitors alike. In developing its range of tourism products, the Council's Tourism Strategy proposes a focus on the following themes for new tourism opportunities: 1. Promotion of business tourism; 2. Clusters of attractions and activities: centred on our parks and gardens; waterways; outdoor activities, festival and events developments and the provision an eco-tourism experience; and 3. Cultural heritage tourism.