Marketing Strategy Required Before Hot Food Takeaway Change of Use

In all cases, the applicant will firstly be expected to have undertaken a marketing strategy to determine the demand for the premises for retail purposes. Until this has been undertaken, change of use or redevelopment to a hot food takeaway will not be considered. The campaign should be up-to-date and relevant to the current owner of the premises; and not partially carried out by a previous owner or out of date. If demand has been established at a premises for retail use, this is taken as evidence of a need to retain the site for such purposes. The land or premises evidently perform a role in contributing to the vitality and viability of the centre and should be protected from alternative uses.